How Our Parents Deconstruct Us

How Our Parents Deconstruct Us

How is it that the only time I become self-conscious about wearing a hat is when my father’s around? It makes no sense. I’ve been wearing suits, whenever I leave the house, for years, and hats—German Mayser fedoras—since last autumn. It’s the kind of outfit that makes...
The Freedom of Thought: Are You Sure You Have It?

The Freedom of Thought: Are You Sure You Have It?

Such an obvious question, isn’t it? Freedom of thought? Of course, we need it, and how could we not have it since we enjoy the freedom of speech? Ah, but the two are not the same. Are your thoughts really your own?  The digital age has brought with it plenty of...
The Trap of Knowledge (GI Joe Fallacy)

The Trap of Knowledge (GI Joe Fallacy)

I have this friend—and I hope he’s reading this, so he can know I make fun of him on the internet—who has spent the last eight years thinking of, reading and talking about building an online presence. When we get to talking, I feel like I’m being examined...
Why We Pay Attention to Stories

Why We Pay Attention to Stories

There’s just one reason we pay attention to stories: survival. We evolved to respond to stories because within them are the nuggets of information that may become critical to our survival. Physical, as well as social. On a deeper level, stories teach us how to survive...
Looking For a Way to Enjoy Writing Well

Looking For a Way to Enjoy Writing Well

I want to write. Write well and enjoy doing it. But writing well and enjoyment don’t exactly go hand in hand. Not for me, at least. The more I learn about writing, the more difficult it becomes. Each book on the craft that I read feels like opening a can of worms....
The Trick to Being Premium

The Trick to Being Premium

A small IT company has recently asked me to help them with copywriting on their website. And, as we were wrapping up the call, their head of sales said, “If there’s one impression you made during this call, Sebastian, it’s that you offer premium services. I don’t know...